Solo sports marketer.
Hands-on approach.
Insight to impact.
You don’t get unlimited swings. Let's make every opportunity count.
I’ve spent 20+ years in sports business, including co-founding an agency we built up and ultimately sold.
Hole and One is intentionally more personal, more focused, and a little more me.
So yeah, plenty of golf. But also soccer, baseball, football - you name it. I’ve worked across them all.
Sharp thinking. Real execution. No overhead.
Scott Hutchison, Principal.
- Fractional marketing + business lead
- 20+ years in brand, content + go-to-market
- Co-founded and sold a sports agency (exited 2023)
- Trained at Leo Burnett, Ogilvy + FCB
- Always exploring AI + new tools to stay ahead
- Built campaigns and launches for brands big + small
- Drove growth, opened markets + unlocked revenue
- Led CRM + first-party data, deepened loyalty
- Worked across every U.S. league, and beyond
- Based in Chicago suburbs, working nationwide
Fans First. Always.
Understanding fandom is key to winning attention, engagement, and sales.
From headline-grabbing campaigns to community-rooted moments, I help brands, leagues, and teams connect with the people who matter most. By listening, learning, and putting smarts into action.
It’s about knowing what makes them show up, cheer, share, purchase, and come back for more. That’s the game. And I love being part of it.